10 x 30 Custom Modular Booth Program
Arthrocare's Sports Medicine Division needed a custom modular booth to store, display and demonstrate a lot of hardware in a small space! This program was designed on a 10 x 10 booth grid with each section set aside for a specific set of devices.
Conceptual Development
The project constraints were fairly narrow. While the number and size of cabinets was set early on, we had a fair amount of back-and-forth regarding the finishes, wall-and-header details, and the like.
Final Concept - 10 x 30 Booth Configuration
The final concept ended up with curved light "brows", SEG fabric panels, cove lighting for the center walls, a "tombstone" detail on the counter ends, a halo-lit center Corporate Identification logo, solid surface countertops, and a back-lit pierce cut logo on the free standing demo counters.
Arthrocare Sports Medicine Division's 10 x 30 Booth at the American Academy of Orthopaedic Surgeons Exposition.
Final Concept - 10 x 20 Booth Configuration
The final concept ended up with curved light "brows", SEG fabric panels, a "tombstone" detail on the counter ends, a halo-lit center Corporate Identification logo, solid surface countertops, and a back-lit pierce cut logo on the free standing demo counters.
Exhibit Program Re-Branded for Smith and Nephew
Not long after this exhibit program went on the road, Arthrocare's Sports Medicine Division was purchased by Smith & Nephew. Here it is, in their colors.
